About

Our vision

is to change how humans view personal care.

The beauty industry has lacked environmental sustainability, transparency and innovation. We’re setting out to change that.

Efficacy meets sustainability with Susteau.

Liquid personal care products, like shampoo and conditioner, typically contain over 80% water.

Going waterless saves more than water in the bottle- energy and materials are saved across the entire supply chain.

Transparency is important to us. Adding a custom color to packaging typically makes up 1% to 3% of the weight. 100% recycled plastic packaging rarely exists.

Our bottles are made with over 95% ocean-bound, recycled plastic.

Behind Susteau

Our brand name encompasses our sustainable approach to water in beauty, using little to none at all.

The name Susteau (sus-toh) is derived from "sustainability" and "eau" the French word for water.

A note from our founder
Kailey

You know beauty products — creams, gels, liquid soaps, etc. What do most of them have in common? Water. Discovering that fact was what put me on the path to build this business.

Tackling liquid shampoo was just the first step.

Susteau is here to transform water-based beauty formulas and replace them with science-backed, waterless formulas that are better for you and for the planet, so that people everywhere can #rethinktheroutine.